When you talk about SEA (search engine advertising) in online marketing , you usually think of Google AdWords. No wonder, after all, Google is the market leader in its field with a market share of 95% - other search engines are often ignored.
However, it is advisable to think outside the box. Bing and Yahoo , the search engines that take second and third place, have significantly lower market shares, but they have great potential for advertisers.
You can reach users who use the search engines Bing and Yahoo instead of Google with Bing Ads. The Microsoft search engine Bing (formerly Live Search) and Yahoo have been cooperating since 2009. As an advertising platform, they work in the Yahoo! Bing Network.
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